Things are changing rapidly. And it’s still not clear for better or for worse. With the economy dip last year lots of dinosaurs got closed down and some new forward thinking businesses opened up. What also might be a coincidence last year and with everything going down the hill, the introduction of video and traditional media going digital made us all aware how comfortable we are. This was one of the reasons for such harsh time for many photographers out there. But it’s time for next step, a rebirth of media, a fusion of technologies, partnerships, joint efforts. It’s already here and happening. While many pubs are completely going online, some are finding ways to reinvent traditional media and move forward. I recently shot a cover for a special edition of Alternative Press music magazine. They partnered with Walmart for exclusive seasonal release…

You can only find this in Walmart! It’s a mini-magazine (5.5 x 7″) with 2 audio cds, a locker poster and a band name bracelet! And it’s only $5. It’s a great example of what can be done with traditional media without going completely digital and still be very affordable! Being a small format, with some media, lots of photos and tight articles, this magazine is catered to a specific audience and will be a great success without a doubt. The band featured called Cartel, who just went to Wind Up Records, a perfect new label to be at. Check out their new release Cycles.

I know sooner than later we’ll see a lot more content being on portable media (think iPad), completely interactive and customizable. It is really amazing what Sports Illustrated got going here:

What I wish to see, is more collaborations. Unique content in unexpected format with a niche is really where it’s at and with a good distribution partner is what will drive a good quality content to people who care to spend time and money on it. And what about a fusion of magazines? Something that is catered to one person but delivered digitally. Articles pulled from various sources in one multimedia presentation. Something to think about …

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Nice People Theatre is ran by super nice people, in case you were wondering! It’s a small group with a big production, Nicole Blicher and Miriam White were a pleasure to work with. This particular play is about a woman who tries to find herself in life, doing so through climbing. The whole shoot was done in a park in Philadelphia. The play is going from october 21st through november 8th. Check them out here.

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Jim Basara is a collector and a very smart entrepreneur. And that is the kind of “material” INC magazine likes to write about. His company Guitar Affair is a high-end guitar rental site for enthusiasts who likes to try any guitar without committing to one. That model, similar to Netflix in some ways, is very popular these days. Check out their site. Also, this issue of INC magazine is on stands and here is an original article to check out.

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Crooked Man aka T.R.I.C. finally released his full-length. I was really excited to get a copy. We did a shoot quite a bit ago. It seems that it’s so much effort to release an album, that when it finally arrives it’s like a life-long achievement. Check out his tracks on http://www.myspace.com/thecrookedmantric. Here are some other highlights from the shoot…

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