Jim Basara is a collector and a very smart entrepreneur. And that is the kind of “material” INC magazine likes to write about. His company Guitar Affair is a high-end guitar rental site for enthusiasts who likes to try any guitar without committing to one. That model, similar to Netflix in some ways, is very popular these days. Check out their site. Also, this issue of INC magazine is on stands and here is an original article to check out.

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