Things are changing rapidly. And it’s still not clear for better or for worse. With the economy dip last year lots of dinosaurs got closed down and some new forward thinking businesses opened up. What also might be a coincidence last year and with everything going down the hill, the introduction of video and traditional media going digital made us all aware how comfortable we are. This was one of the reasons for such harsh time for many photographers out there. But it’s time for next step, a rebirth of media, a fusion of technologies, partnerships, joint efforts. It’s already here and happening. While many pubs are completely going online, some are finding ways to reinvent traditional media and move forward. I recently shot a cover for a special edition of Alternative Press music magazine. They partnered with Walmart for exclusive seasonal release…

You can only find this in Walmart! It’s a mini-magazine (5.5 x 7″) with 2 audio cds, a locker poster and a band name bracelet! And it’s only $5. It’s a great example of what can be done with traditional media without going completely digital and still be very affordable! Being a small format, with some media, lots of photos and tight articles, this magazine is catered to a specific audience and will be a great success without a doubt. The band featured called Cartel, who just went to Wind Up Records, a perfect new label to be at. Check out their new release Cycles.

I know sooner than later we’ll see a lot more content being on portable media (think iPad), completely interactive and customizable. It is really amazing what Sports Illustrated got going here:

What I wish to see, is more collaborations. Unique content in unexpected format with a niche is really where it’s at and with a good distribution partner is what will drive a good quality content to people who care to spend time and money on it. And what about a fusion of magazines? Something that is catered to one person but delivered digitally. Articles pulled from various sources in one multimedia presentation. Something to think about …

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